Use a zip when the page is already built
Static exports, prototypes, pitch pages, and small campaign sites can move quickly when they are published as a single hosted link.
Keep the URL shareable
A clear hosted page URL is easier to send to clients, reviewers, and partners than a local build artifact or cloud-drive folder.
Pair hosting with the rest of the handoff
When a hosted page needs source files, recordings, or supporting documents, link them from the same delivery workflow.