Use profiles for durable work
Profiles are useful when the same examples, demos, or resources are shared repeatedly across emails, proposals, and social bios.
Curate instead of dumping everything
A strong profile highlights the few links that explain what you do. Keep temporary or client-confidential links out of the public surface.
Make each link self-contained
Every featured item should still have its own title, context, and next step so viewers can land directly on it from search or a forwarded URL.